The David Agency Blog

When it comes to choosing a pediatrician for your children, it’s not as simple as doing a quick Google search. After all, your child’s doctor will help you through everything, from those first worrisome newborn months through the uncertain teenage years, and everything in between.

As a doctor, you already know you’re living in a competitive space; with hundreds of local options for parents to choose from, how do stand out? And more importantly, are you overlooking the powerful and often untapped potential of growing and marketing your physician practice? How, you may ask?

Simple. Through moms.

That’s right, not only do moms hold power within their households and families, but they hold the ultimate answers you’re looking for. If you don’t know how moms are choosing their pediatricians, how can you market to them?

While everyone else is gearing up for fun, festivities, and the much-needed downtime the holidays bring, as a medical practice owner, the holidays often mean longer hours, from winter sickness to pampering yourself at a medspa. It’s time to bring in the holiday cheer to your practice, making it a warm, inviting environment for both staff and patients alike.

You can decorate your office seasonally around the holidays without excluding or offending those who don’t participate in certain holidays; all you have to do is check out these 7 tips to make your medical practice or medspa holiday-ready with affordable seasonal decorating.

1. Decorate with fruit: from fresh fruit to sparkling faux produce, decorating with bowls of fruit is a great way to bring in some color and texture in seasonal hues. Be sure to bring in some pumpkins, cabbages, gourds, or pinecones for the cooler seasons.

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Late last year, Xiaoyi (Little Doctor) passed China's medical licensing exam after failing the first time around on the practice test.   Like her medical school peers who also failed the practice test,  Xiaoyi was committed to learning from her mistakes and began studying for the real test.  So she rolled up her sleeves and got to work reading hundreds of medical text books, over 400,000 scholarly medical articles and reviewing over 2 million medical records.  On test day, Xiaoyi was ready and passed the test easily.  

As you may have suspected, Xiaoyi is not your typical medical student.  Instead, "she" is a robot designed to use artificial intelligence to learn the practice of medicine and deliver care in a clinical setting.  Xiaoyi is programmed with the ability to learn, reason and make independent judgements.  And, while she may not be ready to open her own practice, that day is on the horizon. 

But before we panic and start calling for the destruction of Skynet (Sorry for the geeky SciFi reference) let's take a moment to think about how this new technology will be introduced to the medical community and what effects we'll see in the months and years ahead.  At this point, Xiaoyi is just helping doctors by making suggestions and offering options for providing care.  

Robots are probably NOT going to take over the role of the Primary Care Physician any time soon.  Patients are not ready or eager to receive all their medical care from robots just as they are not ready to take their hands off the steering wheel and let their car take over driving duties. Baby steps.  But what we are seeing is software that assists caregivers with their decision-making and provides a second set of "eyes" to back up the humans.  

So if you are currently in medical school and worried that the robots are coming for your job, rest assured that you've got plenty of time to earn a great living practicing medicine and delivering care to patients, but you may want to take a few programming classes in the evening, just to be safe.  

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